They also updated the sound and projection systems to keep up to date with the demands for superior picture quality and sound. Mr. Young said about the upgrades, “Our philosophy has always been to provide a state of the art entertainment experience at a price that is affordable for the whole family.”
With this goal in mind, they have kept ticket and concession price much lower than other theaters in the area.
On January 2, 2007 Reel Time Entertainment (a local corporation owned by Jason Tubbs, Michael Longmire, and Jeff Brown) purchased the theater from Ken and Linda Young. The idea behind the purchase was to keep a local business alive in downtown Humboldt and operated by lifelong citizens of Humboldt. The Plaza Theater continued shows first run movies nightly under the new management.